Independent international guidance for UK retailers
The International Deskby Scott Gillett
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DESTINATION GUIDE · EU

European Union

Start with VAT, customs data, product compliance and packaging obligations. Tax routes do not replace the rules applying to the product itself.

PRACTICAL STARTING POINTS

What to get right

VAT route & customs data

Decide who collects VAT, who is importer, and what data must travel with each parcel.

Low-value goods

Value can affect the tax or customs route, but it does not remove every customs or product obligation.

Packaging evidence

Map packaging types, keep supplier evidence and confirm country-by-country producer obligations.

Product compliance

Treat marking, safety, traceability and available documentation as a separate workstream.

UPDATES

Latest for EU

Action requiredEuropean Union
Customs product data

EU customs changes on 1 November 2026: is your product data ready?

Product Identifiers become mandatory customs data for qualifying distance sales of imported goods. Sellers should map M-PID, NS-PID and any existing standardised identifier through to their customs declarant.

Effective or current position1 November 2026
Published 17 Aug 2026Checked 17 Aug 2026
Read what it means
In force nowEuropean Union
Low-value imports

EU €3 customs duty on low-value e-commerce imports from 1 July 2026

The EU’s temporary customs duty applies to qualifying distance-sale consignments worth up to €150. The €3 charge is calculated per customs item based on tariff classification—not simply per parcel or physical unit.

Effective or current position1 July 2026
Published 15 Aug 2026Checked 18 Aug 2026
Read what it means
Action requiredEuropean Union
Packaging compliance

EU Packaging Rules: What UK Businesses Selling to EU Customers Need to Know

The EU’s new Packaging and Packaging Waste Regulation, commonly called the PPWR, is now in effect across all EU member states.

Published 12 Aug 2026Checked 15 Aug 2026
Read what it means
Check before you ship.This page is general guidance. Verify current requirements with official sources and professional advisers where appropriate.